Today, Ross Levinsohn serves as Sports Illustrated CEO as well as the CEO of The Arena Group, its parent company. Ross took charge of the former in 2019 and the latter in 2020.
This dual role suits Ross perfectly. He’s certainly at home leading Sports Illustrated, a classic publication with a team of world-class journalists. And he’s equally adept at pioneering new forms of digital media, a priority of The Arena Group.
To be sure, Ross’s career in media has been long, varied, and fascinating.
Armed with a communications degree from American University, Ross Levinsohn started out in leadership positions at CBS SportsLine, HBO, and Fuse Capital.
Between 2010 and 2012, he assumed a few key roles at Yahoo, among them head of global media and interim CEO.
In 2017, Ross was named the CEO of Tribune Interactive, which runs more than 100 leading publications, including the New York Daily News and the Chicago Tribune. Ross has also served on corporate boards and as an American University trustee. And, in 2016 and 2017, he worked as a CNBC on-air pundit.
In addition, Ross has lent his analytical abilities to many different businesses as a consultant. In 2014, he co-founded a strategic advisory firm called Whisper Advisors; its clients include large and small companies alike. Plus, from 2016 to 2017, he was an advisor at Boston Consulting Group.
Ross’s innovative mind and myriad professional experiences have certainly helped him in his position as Sports Illustrated CEO. He’s hired a group of world-class journalists and editors, and he’s enticing paid subscribers with premium content.
Moreover, Sports Illustrated is no longer just a publication. Rather, it’s an entire ecosystem, one that provides exciting destinations for consumers: podcasts, movies, documentaries, sports gambling opportunities, and many other offerings besides.
Indeed, Sports Illustrated is now blazing a path for other publications to follow. Of course, creating new templates for the media industry is nothing new for Ross Levinsohn. It’s what his entire career has been about.