Marketing is paramount for the success of any company. The kind of marketing you select for your firm determines the success of your sells in the competitive market. The process can be extremely costly when companies are using several influencers. Alejandro Betancourt Lopez did not want to make losses when he partnered with Hawkers five years ago. The business guru chose to work with students who loved the brand from the start. The company promised to offer the students some incentives such as plane tickets, festive tickets and concerts instead of offering of giving them cash. The facility started to partner with individuals who already had a good social media following. With one thousand followers on Facebook, the students could get the deal. Alejandro Betancourt Lopez gave each student influencer a pair of Hawkers sunglasses and a promo code. The students would get special discounts and several awards when purchases were made. These are the individuals who market the brand in the global community. The feedback from the customers is sent to the company, making sure that there are less complains from the clients.
Successful business ideas, according to Alejandro Betancourt Lopez, come after a lot of creativity and productivity. The executive speaks to many people concerning his businesses, and this is how he gets to understand their concerns and experiences when using his products. The opinions of his customers are what gives Alejandro Betancourt Lopez time to re-think and re-strategize what is best for everyone. Alejandro Betancourt Lopez began his angel investing many years ago after his degree. The business guru from Venezuela is born by a musician, but he wanted to venture into business so that he could create employment opportunities for many people. The executive wants to bring change into the global community, just like his successful grandfather. The businessman has several successful brands behind his name.