Most new businesses do not expect to achieve financial success immediately but, some team ideas gain a following quickly. Hawkers Co. is a fashion eyewear company that successfully used social media as part of its strategy to break into the market.
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The early success of the business venture was a team effort but, many people give a lot of credit to current President Alejandro Betancourt.
The founders of this eyewear company did not originally intend to break into fashion. Their first intention was to create a Spanish version of the popular classifieds website Craigslist. In searching to establish the original venture, the team created a business that brought in $60 million in revenue within two years.
Success came quickly for the team but, their journey was not without difficulties to overcome. Their products were selling well but, costs were rising as well. It was at this point the team turned to successful investor Alejandro Betancourt.
Betancourt had achieved success working for the O’Hara Administration investment group. He learned from his experience why some ventures succeed and, the team at Hawkers knew that he could help their growing business.
The team’s strategy was to give consumers high-quality sunglasses at low prices. This strategy made the glasses attractive to young consumers and, Alejandro Betancourt understood that their best marketing tool was social media.
The team used Instagram and Facebook to show youth how dynamic their brand is. However, the company also places a great value on their customers and their opinions. These simple strategies helped the company to reach customers throughout the world and find success almost immediately.
Alejandro Betancourt has stated that the key to success is building teams that work together to perform at a high level. He also used his knowledge of investing and marketing to help Hawkers establish a quality brand that found its niche in a crowded fashion eyewear market.