Edgard Corona: concept is to provide the highest quality clubs in both the elite and low-cost categories

Dono da Smart Fit, Edgard Corona, stated that if he loses customers to low-cost clubs, he would prefer to do so to one of his low-cost clubs rather than one of his rivals. In 2009 he introduced low-cost Smart Fit in the sector alongside the high-end business, BioRitmo, which he had started in Brazil in 1995.

Corona’s concept is to provide the highest quality clubs in both the elite and low-cost categories on the market to ensure that his facilities are people’s top and secondary options. They can then choose between BioRitmo and Smart Fit. They committed every error, according to Edgard Corona. The club was in the red for multiple years before we increased the size and parking options.

Everything changed when the following BioRitmo in Paulista opened its doors in 1997. When Edgard Corona visited London, the architecture and dining experiences there inspired him. He decided he didn’t want his establishments to feel like fitness clubs; instead, he envisioned them like restaurants. Their Paulista club revolutionized the industry; it was spotless, had a fantastic color scheme, and emphasized lighting.

However, even then, costs made it difficult for them to expand. Brazilians had to adjust their prices every month due to high interest and inflation rates, and a two-and-a-half times higher import tax on items than US gym owners meant they had to pay for gym equipment. They didn’t have much equipment because treadmills cost them $25,000. That is more than a car.

It’s still one of their biggest concerns because the cost of workout equipment is so high. After visiting his first IHRSA conference in 2001, Corona realized his sales process required more optimization and hired one of the knowledgeable presenters to improve it. Corona kept on exploring this, though. For instance, to overcome the difficulty of an internal placement in a shopping center, he built theater-style lighting at the Higenopolis facility in So Paolo, which debuted in 2005.

Sudhir Choudhrie Preserving Vintage Cars and History

Sudhir Choudhrie, an esteemed business tycoon and a passionate vintage car enthusiast, is captivated by the charisma of the renowned Goodwood Revival. This prestigious motorsport event at the iconic British motor racing venue attracts spectators dressed in period costumes, recreating the golden age of racing and the nostalgia of a bygone era. Nonetheless, Choudhrie’s love for vintage cars extends beyond the event itself.

Choudhrie and his Love for Vintage Cars

With a passion for classic cars built before December 1939, Choudhrie began his journey in 1980 when he bought his first vintage car, a 1938 convertible Mercedes. Despite its poor state, the car was a remarkable find and was eventually found to be specially crafted.

According to Choudhrie, vintage cars are valuable due to their monetary worth, historical importance, and exquisite craftsmanship. He specializes in some of the oldest vintage vehicles, such as Cadillacs from 1900 and 1902 and a 1906 Rover.

The Thrills and Trials of Restoring Vintage Cars

Sudhir Choudhrie’s passion for classic cars extends beyond just owning them. He finds the process of restoring them equally captivating. It takes creativity, resilience, and sometimes luck to source the necessary authentic parts. Despite the difficulties, the gratification derived from restoring these vehicles to their initial condition makes the journey worthwhile.

A Legacy that Endures

Sudhir Choudhrie deeply admires vintage cars that represent timeless quality, craftsmanship, and the essence of a past age. His enthusiasm goes beyond the classic vehicles displayed at the Goodwood Revival. He cherishes the period before the Second World War. His selection of cars, to be held in a Trust, is a homage to that time, ensuring its memory will remain.

Choudhrie cherishes the past and is looking ahead to the future. His plan to create a car museum, convention center, and art gallery is designed to be a meeting point for enthusiasts, historians, and those curious. This space will provide educational opportunities and a platform for people who love classic cars to come together and share their enthusiasm.

Sudhir Choudhrie is a staunch historic preservation and restoration defender, deeply committed to safeguarding the past. His enthusiasm for the significance of days gone by is evident in his tireless efforts to keep the narrative alive. Refer to this page for additional information.

Empowering Others: Attorney Jessica Dean’s Commitment to Mentorship and Advocacy

Beyond her impressive legal career, Attorney Jessica Dean is dedicated to empowering others through mentorship and advocacy. Her commitment to lifting up aspiring legal professionals and advocating for marginalized communities is truly inspiring. In this article, we explore the impactful initiatives and meaningful connections that define Jessica Dean’s journey as a mentor and advocate.


Mentorship Programs:

Jessica Dean actively participates in mentorship programs aimed at guiding and supporting aspiring legal professionals. She offers her expertise, insights, and guidance to mentees, helping them navigate the complexities of the legal profession. Through one-on-one mentorship and group programs, Dean shares her knowledge and experiences, empowering the next generation of legal professionals.


Diversity and Inclusion Advocacy:

Recognizing the importance of diversity and inclusion in the legal field, Jessica Dean advocates for equal representation and opportunities. She actively engages in organizations and initiatives that promote diversity, advocating for underrepresented groups and working towards a more inclusive legal community. Dean’s advocacy efforts have contributed to meaningful change and increased awareness of the importance of diversity in the profession.


Community Engagement:

Jessica Dean’s commitment to making a positive impact extends beyond the legal realm. She actively engages with her local community through pro bono work, volunteering, and supporting charitable organizations. By giving back to the community, Dean demonstrates her dedication to social justice and inspires others to make a difference in their own communities.


Empowering Women in Law:

As a successful woman in the legal profession, Jessica Dean is passionate about empowering and uplifting women in law. She actively supports women’s initiatives, networks, and organizations, providing mentorship, resources, and a platform for women to succeed. Through her advocacy, Dean aims to break down barriers and create more opportunities for women in the legal field.

Attorney Jessica Dean’s commitment to mentorship and advocacy exemplifies her dedication to empowering others and creating a more inclusive legal profession. Through her involvement in mentorship programs, diversity and inclusion advocacy, community engagement, and efforts to empower women in law, Dean serves as a beacon of inspiration for legal professionals. Let us be inspired by her impactful initiatives and strive to make a difference in our own communities, uplifting and empowering those around us. Together, we can create a more diverse, equitable, and inclusive legal landscape.