More companies are looking into reducing waste and minimizing their carbon footprint for the primary social responsibility of taking care of the environment and climate. Alejandro Pena, the Chief Executive Officer of Keter Group, has been at the forefront of sustainability efforts and here are his two cents.
Alejandro believes that companies, organizations, and enterprises have a dire responsibility to the community and the environment. Therefore, when he became the CEO of the Keter Group, he saw it fit to implement the ESG program that builds good values for the employees and community on how to take care of the environment.
He states that such a program will not only do good but also give a competitive advantage. This is supported by a study that reports that consumers are more likely to spend more on a service or goods if they know that the company produced them in a sustainable environment.
Additionally, Alejandro states that manufacturing environmentally-sustainable consumables create a positive company culture, and employees will be more motivated as it impacts the perception of purpose.
As the CEO, he leads the enterprise in the production of resins across 29 operational plants in Israel, North America, and Europe. In one of the ESG strategies, Alejandro says over 50% of the resins produced are consumed locally. This reduces the carbon footprint associated with transportation. The Keter Group continues its pursuit of becoming a global leader in the hopes that other businesses will emulate its environmentally sustainable business model, learn more about Keter.