DroppTV is trying to bring a difference in the way people consume video content and commercials. Traditional television and video-sharing platforms are used to pause entertainment before people can get commercials. It is a different case with the introduction of DroppTV. The technology allows people to keep watching videos and at the same time get advisement where they can tap on the screens and go directly to stores where they can buy products. Celebrities wear fashionable outfits that many people would like to purchase. The shopatainment technology allows people to tap on the screens and get directed to buy the devices.
Mobility of streaming devices
The mobility of streaming devices has changed the way people enjoy their everyday video content. The use of smartphones has made it possible for people in different parts of the world to watch videos on the go. The application of shopatainment in smartphones will play a significant role in making more people get direct links to where they can go shopping. It is changing the way people used to view content and commercials. The whole experience will be comfortable for viewers.
Entertainment and shopping brought together.
Entertainment and shopping have been two different things for an extended period. For instance, traditional TV programs used to stop before commercials can be aired. It is the same case with many streaming devices. The introduction of DroppTV aims at making a difference. People can keep watching videos uninterrupted but still get the opportunity to view commercials.
Gurp Rai’s vision
According to the CEO of DroppTV. The shopatainment approach aims to align the way people enjoy watching video content and how they can interact with commercials. The technology has been researched widely, but it has not been fully implemented. According to Rai, they would like to develop a way people can easily interact with technology and enjoy life to the fullest. There is no need to stop video content before views can interact with the adverts.
Ability to tag products in photos
The ability to tag products in the photos has been utilized in Instagram. It has not been tried on video-sharing platforms through the technology fronted by DroppTV. It will be possible to tag products in videos to interact with those who want to watch them easily. It is a move that aims at making it easy for people as they interact with content on television sets or video-sharing platforms.