Alejandro Betancourt Understands That Strong Teams Can Lead to Quick Success

Most new businesses do not expect to achieve financial success immediately but, some team ideas gain a following quickly. Hawkers Co. is a fashion eyewear company that successfully used social media as part of its strategy to break into the market.

The early success of the business venture was a team effort but, many people give a lot of credit to current President Alejandro Betancourt.

The founders of this eyewear company did not originally intend to break into fashion. Their first intention was to create a Spanish version of the popular classifieds website Craigslist. In searching to establish the original venture, the team created a business that brought in $60 million in revenue within two years.

Success came quickly for the team but, their journey was not without difficulties to overcome. Their products were selling well but, costs were rising as well. It was at this point the team turned to successful investor Alejandro Betancourt.

Betancourt had achieved success working for the O’Hara Administration investment group. He learned from his experience why some ventures succeed and, the team at Hawkers knew that he could help their growing business.

The team’s strategy was to give consumers high-quality sunglasses at low prices. This strategy made the glasses attractive to young consumers and, Alejandro Betancourt understood that their best marketing tool was social media.

The team used Instagram and Facebook to show youth how dynamic their brand is. However, the company also places a great value on their customers and their opinions. These simple strategies helped the company to reach customers throughout the world and find success almost immediately.

Alejandro Betancourt has stated that the key to success is building teams that work together to perform at a high level. He also used his knowledge of investing and marketing to help Hawkers establish a quality brand that found its niche in a crowded fashion eyewear market.

How Kip Lewis handled his business during the pandemic

Kip Lewis, an American born professional is famous because of his contributions into the country’s real estate. Unlike his colleagues in real estate, Kip Lewis enjoys moving with change, even when it does not favor him. Adapting fast and learning from his past mistakes is what makes the Austin personality to thrive. Throughout the corona pandemic, the Round Rock business executive has been busy adapting to the change brought by the tough season. Today, his business is better because of these few secrets;




For decades, investors and everyone interested in business has been encouraged to get into the market and embrace flexibility as the first key to success. This topic might be very popular in the market, but people have not been very flexible in the past. With the ongoing healthcare crisis, it has been proven that flexibility is a perfect way of dealing with issues and surviving the tough season. Many people with innovations and other important creative ideas are doing well because they had room for flexibility. Holding on to old and outdates process just because you are not ready for change means that people will have to stop their lives to wait for the pandemic to end. The pandemic might not be ending in months.


Digital marketing


One of the major results brought by the pandemic is the over reliance to modern shopping. Everyone is using the internet to communicate, shop and perform their duties at work. Business owners using digital marketing for the past year can smile because they have seen more growth in their establishments. Consumers are comfortable searching for products online and purchasing them. Getting out of the house to visit the stores is getting risky and outdated for thousands of people in the world. With this kind of trends, the society will become a better digitalized space for everyone.


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